Archive for October, 2011

Atul Gawande is an American physician and surgeon who has, over the past 8 years, performed over 250 surgeries a year. This is not an unusual amount of surgeries, but what is a bit unusual is that Gawande also finds the time for his side-career as a journalist writing about medical issues for The New […]

Today I was introduced to an act of cognitive dissonance called the “Benjamin Franklin Effect“. Cognitive dissonance is when you hold conflicting ideas in your mind,  and to reconcile these conflicing beliefs, you change your attitudes or beliefs to make sense of the conflict in your mind. The Benjamin Franklin Effect is but one example […]